12.15

Although the Big Three automakers are teatering on the brink of bankruptcy due to shrinking cash supplies and domestic sales being the worst they have been in decades, there is a bit of a bright spot for Ford Motor Company. Comparing the percentages, sales of Ford products in the European market segments have been climbing as of late, each time gaining more of a market share over the “domestic” competition. In fact, Ford has sold a total of 1,664,900 vehicles in 51 European market segments in the last year, and although this figure is down some 4.4 percent from this month last year, it is clear that Ford is maintaining some sort of foothold in Europe even as other companies begin to slide in this tough economic environment.
Overall market share in major European segments breaks down as follows:
Britain: market share up 3.7% to a total of 18.9%
Germany: market share up .7 % to 7.8% (7th consecutive month of increase)
France: market share up .4% to 8.3%
Europe Overall: market share up .5% to 8.8%
The majority of the success of this rise in market share can be attributed to new more appealing models such as the Focus, Fiesta and Mondeo which are all top sellers for Ford of Europe. The new Fiesta in particular has gotten a great deal of attention from buyers in Europe, and although it has only been out a couple months it has sold more than 18,000 across Europe with more to follow as the year closes out. Another exciting prospect for Ford is the new Ka (pictured above) whose impact cannot be seen yet after it’s debut at the Paris Show and roll in the new James Bond thriller where it was driven by the latest and greatest Bond vixen.
Although rather cheesy and cliche, it is safe to say that even if there are no buyers in the U.S. Ford will certainly “always have Paris”. Big_Blocker out.








[...] One of Chrysler’s biggest competitors (and perhaps the best off of the Big Three), Ford Motor Company, has announced it will shut down several North American factories for the first week in January, [...]