Volvo lovers will be sure to dig the unveiling of the S60 concept sedan at the Detroit Motor Show today, January 11, 2009. The concept features modern styling accents that will hopefully make their way into the restyling of the production model S60.

The new sedan was crafted with advanced and edgy interior and exterior styling that has stirred up some good reviews in the automotive world. As the current S60 is widely critisized for its lackluster performance and appearance, the new model is Volvo’s attempt to shake that. Volvo President and CEO  Stephen Odell hopes the new styling will increase Volvo’s “potential to establish credentials in the premium sedan segment” and that Volvo is a “real player to be considered” in that segment. By focusing on ‘Model Scandenavian Design’, Volvo engineers crafted the S60 in hopes that the car would create waves in a seemingly stagnant global car buying pool that has most automakers scrambling to attract people into showrooms. Look for the aggressive styling combined with trademark Volvo safety such as the new Pedestrian Detection System that locates pedestrians and alerts the driver. Stay tuned for this and other technological advances on the new S60. Big_Blocker out.