02.28
The Geneva International Auto Show is almost here, and while most of the world is watching and waiting for the inevitable slew of concepts and first year models making their debut, there are also three cars to look out for in Geneva that are already pretty well known. Hit the jump to find out what they are!
1. Hyundai Genesis Coupe.
While many consumers and enthusiasts have seen the coupe already at other shows or in the teaser commercial aired during the superbowl, expect the coupe to be presented in its most complete and refined form. What this means is, what you see is eventually what you’ll get. More telling will be if they present any customized variations, bringing the model full circle from the garish orange and carbon fiber beast they were showing off before. The orange coupe looked more like a modified Tiburon than perhaps what a fully customized Genesis coupe would actually look like. Either way, keep an eye out in Geneva.
2. Chevy Camaro.
With GM trimmed down to just a few core brands, nixing Saturn, reducing Pontiac to the Solstice, and setting Saab free, it would appear that all the focus now is on the three Chevy cars that are being touted as the new, greener face of GM. The Volt, the Cruze, and the Spark all present a new way forward, and one that Chevy is betting heavily on to win over American consumers and bring GM back from the brink of bankruptcy. However there is one car model that has been completely sidelined lately in terms of marketing- and that’s the Camaro. With gas prices low again, it might do Chevy some good to present the Camaro in full SS regalia or even as a convertible as a symbol of what Chevy is and how far it has come. While the Volt, Cruze, and Spark might present the future of GM, the Camaro can serve as an iconic symbol of the past, a reminder to the consumers that Chevy was once a mighty automotive force, and that the reincarnation of the Camaro proves it still has balls to take on all competitors. Look for an SS or convertible in Geneva to be the rallying point for GM to make their pitch to consumers.
3. Ford Taurus SHO
The Taurus is back baby! While the Fusion Hybrid and the Focus R/S are excellent cars that have already boosted Ford’s image and allowed them to stay afloat, the messianic return of what was once the face of Ford is going to be the thing to watch in Geneva. The Taurus has been gone for a while, returning briefly ( and unsuccessfully) as the 500 sedan and then again as the crossover Taurus X. However nostalgic Ford owners of old remember the reliable, affordable Taurus as perhaps the exemplary pinnacle of American middle class sedans. Well the Taurus is back, and at the very top of the line is the SHO. Look for it in Geneva as the crowning jewel to sit atop the laurels of Ford’s resurgent comeback- and rightfully earned. Another thing to look for would be if Ford enters an Eco-Boost or a full hybrid version of the Taurus; it would certainly stir the pot in the hybrid market and make valuable use of the stunning success (and rave reviews) that is Ford’s hybrid technology as applied in the Fusion.












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