As if the rivalry between BMW and Audi hasn’t been big enough, now it’s getting personal.

They are not bringing the daily commutes of the average driver into the realm of some sick, sadistic ad campaign chess game.

With Audi flashing their new something or other, they exclaim to BMW on their ad with the teasing phrase “Your move, BMW.”  Your move, indeed.  Of course it appears that Audi doesn’t quite understand the rules of chess as the white pieces customarily go first, but in an act of good sportsmanship and better ad people, BMW responded with the queen of their franchise (perhaps because queens drive it) the 2010 Somethingnotanaudi.

Of course credit is due to them both for the excellent ads.  I am sure the folks of Santa Monica won’t mind.