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Fans of Ferrari will now have another place to purchase shirts, colognes, model F430s, and other merchandise with the prancing horse logo. The company will be opening their new store near the Nürburgring and will be contained in a one story building and spans over 240 square feet. If you’ve never been inside a Ferrari retail store (not a dealership) you can check out some of their other locations here in the US, like the one on Market Street in San Francisco or the one below the Wynn Hotel in Las Vegas. Jump to see what else this Ferrari store will feature.
The building is designed as a homage to sport and luxury and was, just like their cars, was made with Italian engineering from a firm called Studio Iosa Ghini. Another firm, the Zender Group, will be taking over for management as they have had experience operating an official Ferrari dealership in Europe.
In addition to the not-so-cheap but totally bright red merchandise, customers will be able to relax in a lounge while corporate exec types can play Gordon Gekko in a separate business area. Two Ferrari drivers, Kimi Raikkonen and Felipe Massa, were at the site to help open the store. Speaking of exotic car stores near the Nürburgring, Aston Martin also opened up a store near the track recently which they are now using to show off one of their One-77 in person. [Source: Ferrari]
Press Release:
THE NEW FERRARI STORE OPENS AT THE LEGENDARY NÜRBURGRING CIRCUIT
The first Ferrari Store in Germany was officially inaugurated today at a very special location: the Nürburgring, which nestles in the gentle Eifel hills and provides the fascinating venue for the German Grand Prix. The ribbon-cutting ceremony was performed by Ferrari drivers Felipe Massa and Kimi Räikkönen, who had already been out on the track in the run-up to Sunday’s Grand Prix. This is also the first Ferrari Store to open at a circuit and comes as part of an ambitious expansion plan to turn the Nürburgring complex into an all-year round leisure and business centre. With this in mind, major new structures are being added, including the shopping centre housing the Ferrari Store, an events centre, a conference centre and hotels.
The 240 square metre Nürburgring Ferrari Store is spread over a single track-level floor. Developed entirely by the Studio Iosa Ghini, its concept sees it as much as a homage to the history and spirit of Ferrari’s twin souls of racing and luxury as a straightforward store. Each area has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi. This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself.
The Nürburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), Macao (China) and Abu Dhabi (UAE). It was created and will be managed by the Zender Group, which operates in the automotive sector, and has owned the official Ferrari dealership at Mülheim-Kärlich since 1981. The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.
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